FIERCE LAB LIVE 2024
October 7-8, 2024
River Crest - Fort Worth, TX
Join 300 courageous women.
We're coming together to take control of our future — with influential speakers, meaningful panel discussions and interactive workshops.
Join The Journey
Vip Package
October 7, 2024
River Crest
1501 Western Ave
Fort Worth TX 76107
Includes:
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Invitation to the Speaker and VIP Reception on Monday, October 7th.
Enjoy a beautiful reception with other fierce women. This is your opportunity to meet and mingle in an intimate environment with other attendees as well as the thoughtfully-curated group of speakers and brand partners. - A special personalized VIP gift
-
Private Meet and Greet with the Keynote Speaker.
Spend a few moments in an intimate setting with the day's keynote speaker. Step away with a new connection and a keepsake photo, provided by Fierce Lab, of this special moment.
Plus, as a VIP ticket holder, you'll enjoy all the benefits found in the General Admission package.
*Details subject to change.
Fierce Package
October 8, 2024
River Crest
1501 Western Ave
Fort Worth TX 76107
Includes:
- Intimate panel discussions and workshops with women leading the way in the areas of Career Development, Financial Intelligence, Mental Health + Self-Care and Risk Taking
- Exclusive keynote speaker presentations discussing their paths and how we can all be our best selves
- Great networking opportunities with other Fierce Lab women including attendees, speakers, workshop hosts and partners
- Interact with brand partners through fun and engaging activations and interactive touchpoints
- Access to the Fierce Lab LIVE Attendee List through the FREE Fierce Lab app
- Exciting swag exclusive to Fierce Lab LIVE valued at over $75
- Lunch and Happy Hour
*Details subject to change.
Host Hotel
Traveling to Fort Worth for Fierce Lab LIVE? We’ve got a special rate for you!
AC Hotel Fort Worth Downtown is located less than five miles from River Crest Country Club. The rate is $209/night for Monday, Oct. 7, and Tuesday, Oct. 8.
Live! From The Past
Get a taste for what’s in store.
Scroll through photos from our past events.
Listen. Interact. Explore.
We’re gathering strong women with unique stories.
They’ve been there, done that, and are willing to share what worked—and what didn’t. Check back for more speaker announcements soon.
Emily
Jaenson
Confidence Behavior Expert
Emily is praised as a next-level motivator and inspiring leader who lives by her motto, "Be so good they won't forget you!" Her TEDx talk, "Six Tips for Building Your Confidence," amassed an impressive 3 million views within a year and ranked #12 among the 16,000 TEDx talks uploaded to the YouTube channel in 2022.
Renowned Fortune 500 companies, sports organizations, and national conferences frequently call upon her to speak and consult on creating more confident and goal-driven employees. Emily shares strategies that empower individuals with confidence, reducing fear and anxiety while fostering motivation, resilience, improved relationships, and authenticity in the workplace.
Emily’s debut book, Let’s Go! A Guide to Increasing Your Confidence is a #1 best-seller on Amazon.
As a pioneer in the sports industry, she made history as the first female General Manager of a Triple-A baseball team in nearly two decades. Additionally, she served on the DE&I committee alongside Major and Minor League Baseball, actively participating in inclusion efforts.
Her highly-ranked podcast, "Leadership is Female," features interviews with female executives, aiming to guide the future generation of female leadership. This podcast ranks among the top 2.5% globally and is listed in the top 200 in the business podcast category worldwide.
Mai
Zazueta
VP of Retail Sales, Samsung Electronics America
As a woman in leadership, Mai is committed to championing diversity and serves on the DE&I Council and as an ERG Executive Sponsor. She is committed to championing diversity and is a relentless advocate and mentor for women everywhere.
A groundbreaking leader with deep Direct To Consumer experience, Mai Zazueta possesses an impressive record of achieving revenue, profit and market growth in dynamic environments. With expertise spanning field teams, training, brand experience, operations and merchandising, she leads teams of 550+ in support of 27,000 national retail doors at Samsung. Mai also opened and operated the first three Samsung Experience Stores and Brand Experience with #837.
As a woman in leadership, Mai is committed to championing diversity and serves on the DE&I Council and as an ERG Executive Sponsor. She is committed to championing diversity and is a relentless advocate and mentor for women everywhere.
Gillea
Allison
President, D Magazine Partners
Gillea Allison is currently the president of D Magazine Partners, responsible for advertising revenue, partnerships, and marketing for the D brands. She also oversees the People Newspapers division.
She previously held roles as director of marketing for the company and associate publisher of D Home. Before moving back home in 2016, she managed and grew Blue State Digital’s key nonprofit, advocacy, and brand accounts and technology suite partnerships in New York. She has also held roles in political campaigns and was a brand marketer for Method Soap. She’s currently an executive board member of Dwell with Dignity and the Coalition for a New Dallas, and a member of the Texas Women's Foundation Economic Leadership Council.
Marissa
Cazem
Intuit Consumer Trends Expert & MCP Media Founder
Marissa Cazem is a multiethnic professional and Intuit Money Expert with over 15 years of industry experience in integrated multicultural marketing, corporate communications, public affairs and social impact. She is passionate about community impact and financially educating and empowering younger generations, especially Gen Z and Alpha. As a storyteller at heart, she has a unique ability to create meaningful connections that resonate with diverse audiences.
Marissa began her career in the entertainment industry at E! News in Los Angeles before pivoting to the tech startup sector in the Bay Area. Her leadership roles at early-stage startups and big tech companies, including LinkedIn and Intuit, provided her with unparalleled experiences, which she leverages today to craft authentic stories that inspire and connect global audiences. She has worked with leading brands, including Dove, Coca-Cola, Netflix, Meta, and more, using her ability to write compelling, relatable content into purpose-driven company stories.
Marissa is a San Francisco native. She holds a B.A. in film, media, and communication from the University of California, Santa Barbara, and lives in the Bay Area with her family.
Whitney
Clarke
Founder, Habelo Beauty
Whitney Clarke is a seasoned marketing and brand strategist with over 25 years of experience in driving transformational growth for leading organizations. As a former Chief Marketing Officer, Chief Brand and Communications Officer, and Chief Experience Officer, Whitney has a proven track record of building and leading high-performing teams, developing innovative growth strategies, and elevating brand profiles across diverse industries.
Over the past decade, Whitney has successfully led large-scale corporate brand strategy and repositioning efforts, helping businesses create more meaningful and authentic relationships both within their organizations (culture-nurturing!) and with their audiences. Her efforts have consistently achieved financial targets and driven sustainable growth. She is passionate about helping companies lead with purpose, curiosity, and empathy, enhancing brand distinction and laying the foundation for long-term success.
With a commitment to helping good people doing “good,” Whitney continues to guide and partner with companies in the health and wellness space, helping them define their purpose and brand strategy. She excels at influencing decision-making and creating demand through her expertise in brand management, customer experience, and integrated marketing strategies. Most recently, Whitney transitioned from "only" bringing her magic to other companies to making magic for her own venture by founding Habelo Beauty, a biotech-forward luxury skincare e-commerce brand.
Whitney lives outside of Boston with her husband, Matt, and 15-year old son, Billy, and two cats.
Briana
Davis
Travel Coordinator, The Shameless Tourist
Briana has cultivated a lifelong passion for exploring new places and embracing diverse cultures, ignited by her childhood and young adult travels. This enthusiasm naturally translated into her career as a Social Studies teacher, where she inspired students to appreciate the world beyond the classroom. Through meticulously planned international field trips, she enabled her students to engage with the cultures they studied firsthand.
Building on her rich experiences in education, Briana transitioned into travel design, specializing in creating unforgettable journeys for solo travelers, couples and families. Her deep understanding of global destinations allows her to craft travel experiences that go beyond mere sightseeing, offering immersive encounters with local cultures and the beauty of the world. She has been working with The Shameless Tourist for a little over a year after relocating to Fort Worth, Texas from Denver, Colorado with her husband and two children.
Sandy
DeJohn
Instructor, CorePower Yoga
Sandy found the practice of yoga originally as a way to open her physical body from tennis, but has since found so much more mental presence. Sandy has been teaching yoga for 15 years and is trained in many formats including power vinyasa flow, ashtanga, yin, pre-natal, and yoga sculpt.
Julee
Gracey
10X Certified Business + Marketing Coach
Julee is a 10X Certified Business Coach, Author, and Speaker with over a decade of experience guiding women in business strategies. Her journey has taken her from a humble farm upbringing to achieving remarkable success in real estate, international modeling, TV, and ultimately, building a thriving coaching business. Julee’s clients have seen impressive results, from tripling their income after a single 90-minute session to growing their business from $0 to $1 million in sales within just six months.
Currently, Julee specializes in supporting working women who grapple with overwhelm, fear of failure, or self-doubt. She empowers them to overcome these challenges by teaching practical skills and fostering new habits, enabling them to confidently steer their careers and lives. With her expertise, she uncovers the barriers holding her clients back and guides them on their unique path to success, blending encouragement, gentle pressure, and humor throughout the process.
Erika
Hanafin Feldhus
CEO, HeyMama
Erika Hanafin Feldhus is a devoted mom, sophisticated business leader and startup advisor, and a compassionate advocate for women in business. She is the CEO and co-founder of Hello Mamas, a community dedicated to supporting every mom’s success by empowering every mom with the tools, connections, and joyful experiences needed to thrive in all aspects of life.
Growing up in a family of successful CEOs, Erika was enriched with the intricate details of running successful businesses through observation, higher education, and extensive experience. Over the past 15 years, she has played a pivotal role in growing small businesses across various industries, with a focus on business development, research and data, operations, revenue management, and an expertise in diverse fundraising models. Erika's success is underscored by her involvement in four significant startup acquisitions, three of which she was instrumental in leading.
Through her experiences, Erika has learned that a company's culture is fundamental to its success. She is committed to fostering supportive and healthy corporate cultures across the world by empowering women through leadership, collaboration, philanthropy, mentorship, and fundraising. This passion led her to the helm of HeyMama, a membership community of over 75,000 moms in business with events and programs impacting over 400 million moms. In just three years as CEO, Erika transformed the distressed company, marking it as her fourth acquisition and launching its parent company Hello Mamas.
Recognized for Excellence in Business by the National Association of Professional Women VIP Awards, Erika has also earned President’s Club and Knights of the Roundtable awards. Beyond her professional achievements, Erika is the Chairman of EQUI-KIDS, is a Certified Holistic Health Coach from the Institute of Integrative Nutrition, and is dedicated to supporting divorced and co-parenting businesswomen like herself navigate the delicate balance between high-pressure careers and crucial roles at home.
Natalie
Fischer
Finance Creator
Natalie Fischer is a former analyst turned finance content creator, based in Seattle, WA. She is dedicated to empowering individuals with practical advice on saving, making, and investing money, helping them achieve financial independence and ultimately live their best lives.
By her early 20s, Natalie had invested over $100K, saved her way to homeownership, and built a six-figure content creation business—all while working full-time as an analyst. She has shared her personal finance journey online, publishing over 800 videos related to financial education building a following of over 100K across social media platforms in four years. She has collaborated with top finance brands to promote financial literacy. Some of her favorite projects include partnering with Zelle through HerCampus Media to help young adults avoid financial scams, working with Secret to guide women in salary negotiations, and collaborating with Alaska Airlines to share budget travel tips.
Born and raised on the island of Guam, Natalie moved to Washington at 16 to participate in the Running Start program, earning an Associate’s Degree in Business by the time she graduated from high school. She holds a B.A. in Business Administration with a major in Marketing and a minor in Economics, as well as an M.S. in Business Analytics from the University of Washington.
Katie
Hanes
Entrepreneur, Pink Dreams Cottage
Katie is a 29 year old entrepreneur who was born and raised in Ohio. After studying Psychology and Business, she decided to follow her own creative path.
She is ambitious and spontaneous and she’s always up to something new. Her latest project includes renovating an abandoned house into a pink Airbnb, otherwise known as “Pink Dreams Cottage”. She purchased the abandoned house for $10,000 and with the help of her Dad, they are giving it a new life! This project combines Katie’s passion for traveling, photography, art, and creativity. Over the course of nearly three years, she has shared the entire renovation journey online and built a community of over 650,000 invested followers! As her first renovation project comes to an end, she hopes this is only the beginning of her career!
Marissa
Heyl
CEO + Neurodesigner, Inclusive Wellness Design
Marissa Heyl is a design strategist and neurodesigner who builds environments of belonging for all to thrive at work. Her “flourishing zones” encourage the daily practice of brain-healthy habits while democratizing access to multidimensional health in the workplace. Named a Top Creative Entrepreneur in Dallas-Fort Worth, Marissa has been featured as a speaker and workshop facilitator for a range of organizations including Delta Airlines, the Center for Brain Health, TCU, and the U.S. Play Coalition. She is passionate about leveraging design for social change, having worked with underrepresented artisan partners for the past 15 years in her sustainable fashion and retail ventures. Marissa holds a certification in Design Thinking from global design firm IDEO and graduated from the University of North Carolina at Chapel Hill with a dual degree in Journalism and Anthropology.
Renita
Joyce Smith
Chief Authenticity Officer & Executive Coach, Leap Forward Coaching and Consulting
In a world where professional landscapes can sometimes feel like opaque mazes, meet Renita Joyce Smith— Executive Authenticity Coach, Speaker, and People-Grower tending to the gardens of human potential. Renita doesn't just navigate the corporate jungle; she transforms it into a vibrant ecosystem where transparency and genuine connections flourish.
With over 23 years of expertise in management consulting and strategy development, Renita has a proven track record of guiding Fortune 500 organizations through profound transformations. Her approach? Cultivating environments where authenticity takes root, innovation branches out, and leaders blossom into their fullest potential.
As an International Coaching Federation-certified coach, Renita excels at guiding clients through personal and professional transitions, helping them bridge the gap between where they are and where they aspire to be. Her unique approach combines deep business acumen with a passion for nurturing genuine human connections in the workplace.
Renita's impact extends beyond one-on-one coaching. As a captivating speaker, she has delivered transformative talks, including a recent TEDx, offering audiences practical strategies for personal growth, authentic leadership and organizational change.
Beyond her professional endeavors, Renita is deeply committed to community growth. She actively volunteers with the Junior League of Dallas, The Links Incorporated Dallas (TX) Chapter, and Alpha Kappa Alpha Sorority, Inc. Her roles on the Board for The Senior Source and UT Austin's Forty Acres Society Advisory Council further demonstrate her dedication to fostering growth and connection in our community.
In her moments of recharge, Renita embodies the very authenticity she champions. You might find her embarking on spontaneous adventures, expressing her creativity through vibrant paintings, or sharing tender moments with her fur babies, Mason and Toussaint.
Ivonne
Kinser
Founder, Vantage Innovation Lab
Ivonne Kinser is a trailblazing marketing leader with over 20 years of experience in driving innovation across industries. She led the marketing for Avocados From Mexico, where she built the digital practice and innovation agenda that positioned the brand as the most innovative in the world in 2021, according to Fast Company. Earlier, she pioneered the first-ever digital marketing efforts for American Airlines across 20 Latin American countries. Ivonne is currently the Chief Marketing Officer for the beverage brand Hoplark and the CEO of both Vantage Creative and Bridge By Design.
A serial entrepreneur and author, Ivonne published her creativity book THINK in 2023, which became a top seller on Amazon in its second week. She has received multiple accolades, including being the first Latina to receive the Marketing Lifetime Achievement Award from The DFW American Marketing Association.
Diana
Lin
Partner, Navi Ventures
Diana is a Partner at Navi Ventures, where she is focused on acquisitions and asset management of multi-family value-add opportunities and ground-up developments in the Texas, Arizona, and New Mexico markets. She is an active operator and General Partner of 4 multi-family properties, one of which is a 150-unit ground-up multi-family development in New Mexico, and an experienced passive investor in multiple deals.
Diana got her start in real estate by first passively investing in multi-family and acquiring some single-family rentals while still keeping her full-time job. After a couple of years of investing, Diana experienced the proof of concept of using real estate as a tool for wealth creation and a path to financial freedom. In 2021, she became a full-time investor when she launched her company and is committed to educating others of the benefits of real estate investing to her community.
Before Diana transitioned into a full-time real estate investor, Diana was a practicing architect with over 10 years of experience working in New York, Texas, and China where she has designed and managed large scale award-winning buildings in office, multi-family, hospitality, and retail.
She received her Bachelor of Architecture from Cornell University. She was 2023 Bisnow DFW’s Women Leading Real Estate, 2022 Dallas Equitable Development Initiative (EDI) Inaugural Cohort Member and the 2018 AIA Dallas Emerging Leader. Diana runs a local Dallas meet-up called Real Estate Ladies, which is focused on empowering, motivating, and educating women to invest in real estate.
Danielle
Mansell
Vice President, Service & Fan Experience, Dallas Mavericks (NBA)
Danielle Mansell is currently Vice President, Service & Fan Experience for the Dallas Mavericks (NBA) and has worked across multiple leagues in multiple cities during her almost 15 yearsports career. Her career began as a Premium Service Account Manager with the Oklahoma City Thunder and continued with leadership roles with the New Jersey Devils (NHL) and Prudential Center and Oklahoma City Energy (USL) and finally with the Mavs. Danielle is passionate about evolving the Member journey to include engagement outside of the game experience and working to provide next-level pro-active service to all our fans. When she isn’t working, you’ll find Danielle spending time with her husband Joshua and daughter and son. Danielle is an active member of her community including being a proud alumna of Leadership Dallas ’23.
Sarah
Mason
CEO & Founder, Publify Relations
Sarah (Solomon) Mason is the founder and CEO of Publify Relations, a boutique PR agency representing clients primarily in DEI, HR, and Leadership spaces. Her agency has helped many thought-leaders with their book launches as well. With 12 years of experience in the PR industry, Sarah has secured thousands of media placements for clients in all types of media including The New York Times, The Wall Street Journal, Inc., Entrepreneur, CNBC, Fast Company, Harvard Business Review, TODAY, and many more. Sarah is a pioneer of remote work and has built her PR agency from all corners of the globe, starting in 2017. Her career and travel lifestyle has been written about in The New York Post, CBS, ABC, Access Hollywood, and Forbes.
Prior to founding Publify Relations, Sarah was a publicist at Puder PR and Nike Communications, where she managed accounts in the non-profit and lifestyle sectors. She received her Bachelor’s degree in Advertising and Marketing Communications from the Fashion Institute of Technology in New York City. She currently resides in Scottsdale, Arizona with her husband.
Shaunda
Musick
Host - Emcee - Announcer
Shaunda Musick was born and raised in Arlington, TX. She attended the University of Texas at Arlington and graduated with a Bachelor's degree in Broadcasting. Shaunda currently represents the Dallas Cowboys, Dallas Wings, UT Arlington, Cheer America, and The All-Star Premiers. She has also been affiliated with the Texas Rangers, Dallas Mavericks, FC Dallas, Panther City Lacrosse, Fox Sports Southwest, TXA 21, and 105.3 The Fan.
Shaunda specializes in sports broadcasting but you can also catch her hosting, emceeing, and announcing at corporate events, awards ceremonies, fashion shows, and private parties. Most of her work is within the DFW, but she’s had the pleasure of working all over the US and even presented internationally.
Cindy
N'Kele
Travel Blogger
Ciao! I'm Cindy, your Italian speaking blogger from Dallas, Texas empowering people to travel and to live your best life in style! I love creating content that resonates with everyone and that connects to people of different backgrounds who share my same passion for fashion, beauty and travel. I have traveled to 21 countries and love telling a story through my content making my audience feel that they are right there with me.
With travel, I am "budget luxury". I love sharing travel tips, essentials, cost saving tips and lodging recommendations with my audience especially hidden gems, staycation and daycation ideas! I started my blog in 2016 where I shared places to Texas that doesn't look like Texas showing people how you can find a vacation in your own city and state! I love exploring vacation spots that gives me an out of state or out of country international feel whether its a place in the US or in the beautiful state of Texas.
A little bit about me, I am born a raised in Dallas, Texas and I am a bunny mom to a mini-lop rabbit who is my love. I learned Italian throught Rosetta Stone in 2007 and lived in Abruzzo, Italy for a few months in 2010. From then, I travel to visit Italy often usually in the summer. I have been seen on Cosmopolitan for “Jaw Dropping Street Style during NYFW, XO Necole, Travel Noire Afropolitan Magazine, Vogue, Redfin Realty and Buzz Feed to name a few!
Kendra
Peavy
Founder, BoldCo. A Purpose Consultancy
Kendra is an award-winning marketing communications strategist with 25 years of experience guiding brand visibility, team development and impact programming for leading D2C and B2B brands in the retail, healthcare, tech and agency spaces. As the founder of BoldCo, Kendra cultivates bold voices and co-creates sustainable change for purposeful brands and leaders. Working with young start-ups and fortune 500s, she promotes the power of purpose to driving profit through coaching, communications and impact programming.
Prior to starting her consultancy, Kendra led global communications and sustainability at S’well where she oversaw programs that drove millions in sales and billions in media impressions. She guided the brand’s impact programming, led the company to B Corp certification and supported leadership through acquisition, among other contributions.
In addition, Kendra has held leadership roles at marketing communications agencies where she oversaw large teams and a wide range of clients. Here she honed her storytelling skills and team development approach with global brands such as McDonald's, GroupM, Hass Avocado Board, Sunkist, Roche, DENSO and more.
BoldCo is a member of 1% for the Planet and Kendra is the B Local NYC Communications Board Chair, helping expand the B Corp certification movement. In addition, Kendra is an ACTP-certified executive coach (UT Dallas) and holds a certification in corporate sustainability from NYU Stern. She earned an MFA in creative writing from Chapman University and a BA in Communications from UC San Diego.
Kendra is committed to uplifting diverse voices by supporting and implementing programs that provide access to career development, education and healthcare opportunities.
Neha
Ruch
Founder, Mother Untitled
Neha Ruch is the founder of Mother Untitled, the leading platform for ambitious women leaning into family life. A thought leader, influencer, and sought-after speaker focusing on women, work, parenting and identity, Neha’s work at Mother Untitled is catalyzing a shift in how society views stay-at-home motherhood. Her book, "THE POWER PAUSE: How to Plan a Career Break After Kids – and Come Back Stronger Than Ever," will be published by Putnam in January 2025. Nehalives in Manhattan with her husband, their two children, and their dog Coconut.
Barbara
Schweitzer
Global Real Estate Advisor
Barbara Schweitzer is a proud native of Fort Worth and a graduate of R. L. Paschal High School. She spent a good part of her childhood learning how to play tennis and how to invest in real estate from her grandfather. She attended The University of Texas at Austin earning a degree in Management Information Systems.
Over the past several years, Barbara has worked with her husband, Thurman, to build their personal real estate investment portfolio in Fort Worth while working as the COO of Oil & Gas Information Systems. After the sale of the company, Barbara decided to take on real estate full time.
Barbara understands how great technology and processes are critical to achieving the best results whether her clients are selling or investing in real estate. She brings with her the ability to translate her clients’ needs into the ideal solution as well as the negotiating skills gained from selling her own business.
Barbara is married with one daughter who is entering the 8th grade this coming year. Her daughter is on the Field Hockey team at Fort Worth Country Day. Barbara is also a long-time member of First United Methodist Church of Fort Worth. Barbara and her husband, Thurman, are also members of Jewel Charity. They also support the American Warriors Association, United Way, and the College Ready Program.
Jasmine
Thomas
Director of Player Programs and Player Development, Dallas Wings
Jasmine Thomas currently serves as the Director of Player Programs and Player Development for the Dallas Wings, where she plays a pivotal role in fostering the personal and professional development of team members both on and off the court. Jasmine retired after an illustrious 13-year career in the WNBA, during which she exemplified versatility, resilience, and leadership across multiple teams and international leagues.
Selected as a first-round pick in the 2011 WNBA Draft, Jasmine’s career was marked by numerous accolades, including being named a WNBA All-Star in 2017 and earning spots on the WNBA All Defensive First Team three times and the WNBA All-Defensive Second Team twice. She played for prominent teams such as the Atlanta Dream, Washington Mystics, Connecticut Sun, and Los Angeles Sparks. In the off-season, Jasmine broadened her global perspective by playing professionally in countries like Turkey, Poland, the Czech Republic, Russia, and Israel.
A native to Fairfax, Virgina, Jasmine attended Duke University, where she distinguished herself as a Naismith finalist for National Player of the Year and two-time ACC Tournament MVP. Her success on the court was paralleled by her impactful work off it. Jasmine is a businesswoman and a dedicated ambassador for the Kay Yow Cancer Fund, which supports underserved women in the fight against cancer.
Jasmine’s commitment to excellence, in her athletic, entrepreneurial, and philanthropic endeavors, continues to inspire and uplift those around her, making her a respected figure in the sports community.
Catherine L.
Wheeler
Chief People & Culture Strategist, Pivot One-Eighty
Catherine L. Wheeler is a culture-centric change management expert. She’s spent over a decade strategizing and advising organizations and executive leaders of Fortune 300 companies and non-profit organizations through significant transformations, including a $19.5B acquisition; challenging and equipping them to successfully navigate the terrains of people systems and organizational design for mission-driven impact. With 14 years of experience as an HR practitioner across manufacturing, retail, and the service industry her approach marries the pragmatic and aspirational components of change leadership.
Catherine holds an MBA with specializations in Organizational Development and Design and Project Management; and is also a licensed facilitator of StratOp.
When she’s not transforming leaders and organizations you can find her cuddled in blankets with her husband and daughters, scrolling Pinterest for five-ingredient recipes.
Program Agenda
Coffee, Light Breakfast Bites + Networking
Welcome and Intention Setting
Tara Wilson, Fierce Lab Founder
Refresh & Networking
Lunch Poolside
Welcome Back and Reflection
Tara Wilson, Fierce Lab Founder
Fireside Chat with Mai Zazueta
Mai Zazueta, VP of Retail, Global Retail Sales for Samsung and Tara Wilson
Moderator: Tara Wilson
Refresh & Networking
Dare to Be Fierce!
This closing event is your opportunity to consolidate your learnings, set fierce intentions, and commit to living out your boldest ambitions.
Happy Hour
Schedule is subject to change.
Our Partners
Supporting Partners
Discover the latest in electronic and smart appliance technology with Samsung. Find the next big thing from smartphones and tablets to laptops and TVs and more.
Fierce Moment
Ready to make a bold entrance? Color Analysis services with b. well styled will help you discover the perfect colors to bring out your natural beauty and enhance your personal style. Let's determine your most flattering colors and clothing silhouettes to make you look and feel your best! Simplify shopping and getting dressed. Styling in Fort Worth and surrounding DFW areas.
CorePower Yoga shares the transformative power of yoga with every mind, every body, everywhere. With over 220 locations in 21 states and virtual livestreaming and video on-demand classes, we offer a physically intense workout that is rooted in the mindfulness of yoga.
Corporate Partners
A leader in the alternative asset space, TPG manages $229 billion in assets through a principled focus on innovation.
Get The Download
Attendees
Who Is Fierce Lab For?
Fierce Lab is for the woman looking to level up at work and in life. If you're looking to be inspired, learn from experts, connect with your community, and challenge yourself to grow, Fierce Lab is for you.
Contact
How Can I Contact The Organizer With Any Questions?
We're available at info@fierce-lab.com to address any questions or concerns.
Tickets
Will You Sell Tickets At The Door?
No. All tickets must be purchased ahead of time using the ticket link.
Do I Need To Print My Ticket In Advance?
We will be able to scan the ticket on your phone for entry or can verify using your government-issued photo ID.
I Can’t Find My Reservation Email, Can I Still Come?
Yes, we captured your name and information when you purchased your ticket, but be sure to have your government-issued photo ID handy.
Can I Return/Sell My Ticket?
In the event that you cannot make the event, tickets can be transferred to next year’s event. However, we do not offer refunds. Please email info@fierce-lab.com to start the transfer request process. We do not allow third party ticket resale.
I Have A Promo Code For Fierce Lab. How Do I Apply It?
When purchasing your ticket on the site, there is a place to enter a promo code. Type in your promo code and click "apply." If you do not click apply, the discount will not be taken at checkout. So don't miss this step!
The Day
What Do I Need To Bring With Me?
Please bring a government-issued photo ID. You may also want to bring some business cards!
What Is The Address For My Uber/Lyft Drop Off?
1501 Western Avenue, Fort Worth TX 76107
Where Do I Park?
Complimentary valet parking is available. You may also self park in the surface lot in front of River Crest.
Will There Be Food?
Yes! A full lunch and happy hour bites are included in your ticket price. Beverages and light snacks will be available throughout the day.
I Have A Food Allergy, How Can I Make Sure There Is Safe Food For Me?
Please email info@fierce-lab.com with details.
What Do I Wear To Fierce Lab?
Dress to impress, but be comfortable! You will be sitting and standing throughout the event. Some venues may get chilly so a sweater may be needed.
Do I Need To Stay All Day?
While it is not mandatory for attendees to stay all day, we certainly recommend staying throughout the entire event so that you get the most out of Fierce Lab LIVE.
Partner With Us
Interested In Partnering With Us?
We seek to create fully-integrated partnership packages that expose your brand to our passionate community through unique activations.
Fierce Lab offers a wide range of partnership opportunities across a variety of channels - live events, social media, editorial, corporate engagement, and more!
Interested in learning more? Reach out to paige@tarawilson.com.
Do You Offer Influencer Collaborations with Fierce Lab Live?
Yes! If you're interested in collaborating with us, please reach out to paige@tarawilson.com.
I Am A Member Of The Media, How Can I Get In Touch With Fierce Lab?
Please direct all media inquiries to paige@tarawilson.com.