FIERCE LAB LIVE 2024

October 7-8, 2024
River Crest - Fort Worth, TX

Join 300 courageous women.

We're coming together to take control of our future — with influential speakers, meaningful panel discussions and interactive workshops.

Join The Journey

Vip Package

October 7, 2024
River Crest
1501 Western Ave
Fort Worth TX 76107

Includes:

  • Invitation to the Speaker and VIP Reception on Monday, October 7th.
    Enjoy a beautiful reception with other fierce women. This is your opportunity to meet and mingle in an intimate environment with other attendees as well as the thoughtfully-curated group of speakers and brand partners.
  • A special personalized VIP gift
  • Private Meet and Greet with the Keynote Speaker.
    Spend a few moments in an intimate setting with the day's keynote speaker. Step away with a new connection and a keepsake photo, provided by Fierce Lab, of this special moment.

Plus, as a VIP ticket holder, you'll enjoy all the benefits found in the General Admission package.

*Details subject to change.

Fierce Package

October 8, 2024
River Crest
1501 Western Ave
Fort Worth TX 76107

Includes:

  • Intimate panel discussions and workshops with women leading the way in the areas of Career Development, Financial Intelligence, Mental Health + Self-Care and Risk Taking
  • Exclusive keynote speaker presentations discussing their paths and how we can all be our best selves
  • Great networking opportunities with other Fierce Lab women including attendees, speakers, workshop hosts and partners
  • Interact with brand partners through fun and engaging activations and interactive touchpoints
  • Access to the Fierce Lab LIVE Attendee List through the FREE Fierce Lab app
  • Exciting swag exclusive to Fierce Lab LIVE valued at over $75
  • Lunch and Happy Hour

*Details subject to change.

Host Hotel

Traveling to Fort Worth for Fierce Lab LIVE? We’ve got a special rate for you!

AC Hotel Fort Worth Downtown is located less than five miles from River Crest Country Club. The rate is $209/night for Monday, Oct. 7, and Tuesday, Oct. 8.

Book Now

Live! From The Past

Get a taste for what’s in store.
Scroll through photos from our past events.

Listen. Interact. Explore.

We’re gathering strong women with unique stories.

They’ve been there, done that, and are willing to share what worked—and what didn’t. Check back for more speaker announcements soon.

Program Agenda

Light Yoga: Guided Meditation + Mindfulness, presented by CorePower Yoga

Workshop with Sandy DeJohn

This is a 45-minute low-impact yoga and mindfulness session. We've set aside time and space for you to refresh in the fully-stocked, luxe women's locker room of River Crest. Showers, towels, shower gel, shampoo/conditioner, and hair driers are available. To ensure you have what you prefer, we encourage you to bring your personal items like makeup or styling products.

Coffee, Light Breakfast Bites + Networking

Welcome and Intention Setting

Tara Wilson, Fierce Lab Founder

Six Behaviors to Increase Your Confidence

Keynote by Emily Jaenson

Speaker Introduction: Tara Wilson

Research tells us that the way to get people to change is not to start with trying to change their attitudes alone, but to start with the behaviors associated with those attitudes. When people see themselves behaving differently, the attitude change will follow. Let’s increase your CONFIDENCE. You will leave this talk with the tools necessary to become a more confident person.

Breakout Session 1
  • Mastering the Art of Upward & Outward Influence
  • Embrace Your Unique Identity: Cultivate Authenticity and Inclusion
Mastering the Art of Upward & Outward Influence

Gillea Allison, Jasmine Thomas, and Ivonne Kinser

Moderator: Shaunda Musick

Unlock the secrets to career advancement! Industry leaders share proven techniques for building strong relationships and navigating promotions. Learn how to cultivate a powerful professional image and build a supportive network to propel your career forward.

Embrace Your Unique Identity: Cultivate Authenticity and Inclusion

Whitney Clarke, Catherine Wheeler, and Renita Smith

Moderator: Channing Beumer

Unleash your full potential by embracing your unique identity. Join us for a transformative session exploring how to integrate authenticity into your professional journey. Our expert panel will share strategies for creating inclusive workplaces, overcoming biases, and building a thriving career aligned with your true self. Discover how to leverage your background to drive innovation and make a meaningful impact. Leave inspired and empowered to create a fulfilling career that reflects your authentic voice.

Refresh & Networking

Breakout Session 2
  • Real Estate Investing: Your Path to Sustainable Passive Income
  • Go It Alone: Mastering Solo Travel
Real Estate Investing: Your Path to Sustainable Passive Income

Barbara Schweitzer, Katie Hanes

Moderator: Channing Beumer

Discover proven strategies for identifying investment properties, maximizing rental income, and capitalizing on market trends. Whether you're a beginner or an experienced investor, learn how to make real estate work for you and achieve financial freedom.

Go It Alone: Mastering Solo Travel

Sarah Mason, Cindy N'kele

Moderator: Shaunda Musick

Dreaming of exploring the world on your own? Our expert speakers share practical tips and advice for planning, budgeting, and staying safe while traveling solo. Get ready to ignite your wanderlust and gain the confidence to explore the world independently.

Lunch Poolside

Welcome Back and Reflection

Tara Wilson, Fierce Lab Founder

Fireside Chat with Mai Zazueta

Mai Zazueta, VP of Retail, Global Retail Sales for Samsung and Tara Wilson

Moderator: Tara Wilson

Breakout Session 3
  • Joyful Rituals: How to Develop Brain-Healthy Habits that Stick
  • Sell Yourself to Yourself: Unlocking Your Inner Power for Success
Joyful Rituals: How to Develop Brain-Healthy Habits that Stick

Workshop with Marissa Heyl, Neurodesigner

Speaker Introduction: Shaunda Musick

This interactive workshop reframes habit development through the art of ritual and the aesthetics of joy. Marissa will weave together mindfulness exercises and elements of design thinking to guide you to create a brain healthy practice imbued with meaning.

Sell Yourself to Yourself: Unlocking Your Inner Power for Success

Workshop with Julee Gracey, Business and Sales Coach

Speaker Introduction: Channing Beumer

In this empowering talk, you'll be guided to recognize and embrace your full potential by selling yourself to yourself. By tapping into your inner power, overcoming fear, and confidently pursuing your goals, you can achieve the success you deserve. Julee believes that when women truly see their worth and harness their innate strengths, they break through barriers, overcome self-rejection, and create lasting impact. You will walk away with:

  • A clear understanding of the key mental shifts necessary to recognize your potential.
  • A renewed sense of confidence and empowerment to overcome fear.
  • A practical strategy for setting and achieving ambitious goals with clarity and purpose.
Breakout Session 4
  • Juggling Life: The Balancing Act of Motherhood and Career
  • Think like the RICH: 5 Ways to Make Your Money Work for You
Juggling Life: The Balancing Act of Motherhood and Career

Neha Ruch, Danielle Mansell, Erika Feldhus, and Marissa Cazem

Moderator: Shaunda Musick

Discover how to thrive as a parent while pursuing your personal and professional goals. Join experienced panelists for a candid conversation on time management, boundary setting, stepping out to step in, and self-care techniques to create a fulfilling life in all areas.

Think like the RICH: 5 Ways to Make Your Money Work for You

Workshop with Natalie Fischer, Finance Content Creator

Speaker Introduction: Channing Beumer

We spend most of our lives trading time for money—but there’s only so much time in a day. The rich take a different approach: they focus on investing and building assets that generate passive income and grow their wealth over time. By prioritizing assets over active labor, they free themselves from the limits of trading time for money and create lasting financial security.

So, how can you start thinking like the rich and make your money work for you? In this workshop, you’ll learn five strategies to build multiple streams of income, grow your wealth, and achieve financial freedom—without sacrificing all your time.

Here’s what you’ll discover:

  • The key mindset shifts that differentiate the rich from the middle class
  • Smart financial strategies to grow your money consistently
  • How to generate income beyond your 9-5 job
  • The power of social media to build and scale a side business
Refresh & Networking

Breakout Session 5
  • The Power of Purpose: Find Your Voice, Uplift Your Career
  • Confident Goal Setting
The Power of Purpose: Find Your Voice, Uplift Your Career

Workshop with Kendra Peavy, Transformation Leader

Speaker Introduction: Shaunda Musick

Wish you were farther along in your career? More satisfied on life's journey? Through a dynamic discussion that mixes real-life stories with compelling data and hands-on experiences, you'll explore the role personal purpose can play in finding your voice, igniting careers and delivering fulfillment. Together, you'll analyze four areas of career impact and conduct exercises that leave you with a better understanding of how purpose fits into your career toolkit.

Confident Goal Setting

Workshop Emily Jaenson, Author and Confidence Expert

Speaker Introduction: Channing Beumer

Everyone knows they need to set goals but research shows only 20% of us do and roughly 70% fail to achieve the goals they have set for themselves. But what collective impact would it have on your business if each individual contributor set appropriate annual goals that would impact their life and their career?

This workshop guides participants through a goal setting exercise that is equally impactful and inspirational. We are rudderless without goals; this program sets the course. Do you enjoy confidence training with a splash of motivation and an evergreen tool to walk away with? If so, this is your workshop.

Dare to Be Fierce!

This closing event is your opportunity to consolidate your learnings, set fierce intentions, and commit to living out your boldest ambitions.

Happy Hour

Schedule is subject to change.

Our Partners

Supporting Partners

Fierce Moment

Corporate Partners

Get The Download

Attendees

Who Is Fierce Lab For?

Fierce Lab is for the woman looking to level up at work and in life. If you're looking to be inspired, learn from experts, connect with your community, and challenge yourself to grow, Fierce Lab is for you.

Contact

How Can I Contact The Organizer With Any Questions?

We're available at info@fierce-lab.com to address any questions or concerns.

Tickets

Will You Sell Tickets At The Door?

No. All tickets must be purchased ahead of time using the ticket link.

Do I Need To Print My Ticket In Advance?

We will be able to scan the ticket on your phone for entry or can verify using your government-issued photo ID.

I Can’t Find My Reservation Email, Can I Still Come?

Yes, we captured your name and information when you purchased your ticket, but be sure to have your government-issued photo ID handy.

Can I Return/Sell My Ticket?

In the event that you cannot make the event, tickets can be transferred to next year’s event. However, we do not offer refunds. Please email info@fierce-lab.com to start the transfer request process. We do not allow third party ticket resale.

I Have A Promo Code For Fierce Lab. How Do I Apply It?

When purchasing your ticket on the site, there is a place to enter a promo code. Type in your promo code and click "apply." If you do not click apply, the discount will not be taken at checkout. So don't miss this step!

The Day

What Do I Need To Bring With Me?

Please bring a government-issued photo ID. You may also want to bring some business cards!

What Is The Address For My Uber/Lyft Drop Off?

1501 Western Avenue, Fort Worth TX 76107

Where Do I Park?

Complimentary valet parking is available. You may also self park in the surface lot in front of River Crest.

Will There Be Food?

Yes! A full lunch and happy hour bites are included in your ticket price. Beverages and light snacks will be available throughout the day.

I Have A Food Allergy, How Can I Make Sure There Is Safe Food For Me?

Please email info@fierce-lab.com with details.

What Do I Wear To Fierce Lab?

Dress to impress, but be comfortable! You will be sitting and standing throughout the event. Some venues may get chilly so a sweater may be needed.

Do I Need To Stay All Day?

While it is not mandatory for attendees to stay all day, we certainly recommend staying throughout the entire event so that you get the most out of Fierce Lab LIVE.

Partner With Us

Interested In Partnering With Us?

We seek to create fully-integrated partnership packages that expose your brand to our passionate community through unique activations.

Fierce Lab offers a wide range of partnership opportunities across a variety of channels - live events, social media, editorial, corporate engagement, and more!

Interested in learning more? Reach out to paige@tarawilson.com.

Do You Offer Influencer Collaborations with Fierce Lab Live?

Yes! If you're interested in collaborating with us, please reach out to paige@tarawilson.com.

I Am A Member Of The Media, How Can I Get In Touch With Fierce Lab?

Please direct all media inquiries to paige@tarawilson.com.