FIERCE LAB LIVE 2024
October 7-8, 2024
River Crest - Fort Worth, TX
Join 300 courageous women.
We're coming together to take control of our future — with influential speakers, meaningful panel discussions and interactive workshops.
Our VIP package lets you enjoy Fierce Lab LIVE plus an exclusive invitation to our intimate dinner, October 7, with conference speakers and other VIP guests.
The Fierce package gives you access to Fierce Lab LIVE, October 8, with a full day of content, giveaways, personalization stations and a happy hour reception.
Live! From The Past
Get a taste for what’s in store.
Scroll through photos from our past events.
Listen. Interact. Explore.
We’re gathering strong women with unique stories.
They’ve been there, done that, and are willing to share what worked—and what didn’t. Check back for more speaker announcements soon.
Sam
Andrews
General Manager and Market Leader,
Slalom Dallas/Fort Worth
Sam Andrews is the newly appointed General Manager and Market Leader for Dallas/Fort Worth. Prior to this role, Sam led Slalom's Global Strategy Practice. Slalom Strategy (S2) advises organizations on how to transform their businesses to meet the future with the necessary agility and a customer-centric culture to create significant impact. Futures need to be inspiring, intentional, and built and Sam has a passion for pushing the boundaries of what is possible to deliver innovative strategies that create better futures for all. Sam brings 15+ years of experience as a leader in Industry and Consulting, developing business transformation strategies and reimagining experiences across customer segments, products, channels, technology and data.
Bettina
Benson
Founder and Creative Director,
Chloe Kristyn
Bettina Benson is a creative visionary, intuitive leader, team builder, mother, wife and Founder and Creative Director of Chloe Kristyn.
After spending 10 years in medical sales, Bettina worked with a team of seasoned industry professionals to create a collection that celebrates the multidimensionality of the modern woman and the many roles she plays throughout her day.
Through Bettina's vision and intuitive design, Chloe Kristyn is redefining the contemporary dress code with elevated pieces that stand the test of time through the offering of accessible luxury that’s meant to be lived in.
Bettina proves that strength and sophistication aren’t mutually exclusive.
Bettina’s designs have caught the eyes and won the hearts of executives, prominent news anchors, journalists and publications such as WWD, Modern Retail, The Zoe Report, Essence, InStyle and Southern Living Magazine, who recognizes her as a “Tastemaker of the South”. Bettina has also developed retail partnerships with Stitch Fix, Tuckernuck, Halsbrook, Shopbop and several independent retailers across the country.
Tatiana
Chamorro
Consultant, Speaker, & Investor
Tatiana is a serial entrepreneur with over 10 years of experience in Marketing, Branding, and Business. She is a self-made success story, having started her career as an international student from Nicaragua and helping found two successful businesses in the USA that collectively generated over $5 million in annual revenue and became a 2x INC 5000 company with over 200 employees. She is also a real estate investor with a $16 M multifamily portfolio with 300+ units across 5 properties.
Today, Tatiana is an advisor to multiple start-ups in Dallas and is committed to helping other minorities and immigrants achieve their dreams.
Dr. Olivia J.
Cook
CEO/President, Olivia Cook Enterprises, LLC
Dr. Olivia Cook serves as the President/CEO of Olivia Cook Enterprises LLC, which is a minority woman-owned company founded in July 2020 and based in Birmingham, AL that provides strategic consulting services on topics such as diversity, equity, and inclusion, leadership development, economic development, and entrepreneurship to institutions, nonprofit organizations, and government entities. Over the span of her career, Dr. Cook’s leadership has contributed significantly to the advancement of women in leadership and entrepreneurship through her scholarly publications, public speaking engagements, and premier grant writing skills. As a direct reflection of her impactful work, she led the establishment of the Miles College Women’s Business Center located in Fairfield, AL through a grant made possible by the U.S. Small Business Administration.
To celebrate her commitment to excellence, Dr. Cook has also received a number of fellowships and awards from local to international organizations such as the Auburn University Board of Trustees, Alabama Power, the American Political Science Association (APSA), the Women’s Business Enterprise National Council (WBENC), the National Forum for Black Public Administrators (NFBPA), Delta Sigma Theta Sorority, Inc., the Women’s Foundation of Alabama, and The PhD Project by way of the KPMG Foundation, to name a few. Most recently, she was inducted into the 2022 Rural Leader’s Magazine Forty Under 40 Class and the Inaugural Thirty Under 30 Class for the College of Liberal Arts at Auburn University where she serves as a board member of the Dean’s Advisory Board (DAB), the Women’s Leadership Institute (WLI), and the Harbert College of Business’ Women in Business Advisory Board. She is also a newly appointed Advisory Board Member of the Alabama Business Center Council for Walker’s Legacy, which is a national organization headquartered in Washington, DC that promotes entrepreneurship and honors the life of the first African American female self-made millionaire, Madam CJ Walker.
Dr. Cook, a native of Auburn, AL, and a tri-alumna of Auburn University, holds a B.S. in Polymer and Fiber Engineering, and a minor in Spanish, a MPA (Master of Public Administration), and a Ph.D. in Public Administration and Public Policy. She is also an alumna of Pennsylvania State’s 2022 Anti-Racist Leadership Academy where she developed critical leadership competencies to inform policies and practices for people of color. Beyond her industry and academic accomplishments, Dr. Cook is an adjunct professor at Texas Southern University’s Executive MPA Program, the author of For the Love of Thirty: 30 inspirational life lessons for your journey towards purpose, and a proud member of Delta Sigma Theta Sorority, Inc. These endeavors have assisted her greatly in her work globally, which includes international collaborations in Spanish speaking countries, Canada, Europe, and Africa.
Betsy
Cribb Watson
Senior Homes & Features Editor, Southern Living
Betsy Cribb Watson has been an editor at Southern Living since 2017. Now the senior homes and features editor, she writes about a potpourri of topics for both print and digital, from celebrating thoughtful design and architecture to highlighting the latest decorating trends. She first joined the magazine in 2017 as its style editor, producing fashion round-ups and curating the annual holiday gift guide. In her time with Southern Living, she also helped launch the brand's New Southern Tastemakers four-year-long franchise, which profiled women entrepreneurs and Southern movers-and-shakers. Before her time at SL, Betsy worked as an assistant editor at Coastal Living for two years. She currently lives in Birmingham, Alabama, where she's jumped on the Roll Tide bandwagon but still holds close her Charleston, South Carolina-born disdain for Gulf shrimp.
Dr. Jamie
Erwin
Board Certified OB/GYN,
ViVi
Dr. Jamie Erwin’s approach to caring for women starts with making an authentic connection with her patients, which allows her to help meet their physical, emotional, and spiritual needs.
A Fort Worth native, after graduating from Paschal High School, Jamie was a summa cum laude graduate of the University of Arkansas followed by medical school at UT Southwestern Medical Center in Dallas. Dr. Erwin then completed her residency in obstetrics and gynecology at the University of Alabama Birmingham in 2012. She is a life member of Alpha Omega Alpha National Honor Medical Society and currently serves as the chief of the OB/Gyn Division at Baylor All Saints Medical Center as well as the medical director of Andrews Women’s Hospital.
She is a lifelong athlete: the Junior National Track & Field Champion at age 19 in the women’s heptathlon, an NCAA Division 1 All-American in the heptathlon while at Arkansas, and is currently training for her second marathon. She has been married to her husband, Charlie, for 18 years and has a daughter (Georgia) and a son (Henry) plus two rescue mutts- Lucy and Sage.
Jamie is a member of the following community and philanthropic boards: Mercy Clinic, Davey O’Brien Foundation, Justin’s Place, and Samaritan Medical Outreach Ministries.
When not delivering babies, operating, running or sleeping, she enjoys reading, journaling, watching the Great British Baking Show, traveling, playing board games with her kids and snuggling her pups.
Alexandra
Fine
Co-founder & CEO,
Dame Products
Alexandra Fine is a lifelong student of sexual health. She’s the co-founder and CEO of Dame Products, a credentialed sexologist, and a member of Forbes’ 30 Under 30 2018.
She co-founded Dame Products to start necessary conversations, to listen rather than assume, and to create products that enhance intimacy. After earning her Masters in Clinical Psychology with a concentration in sex therapy from Columbia, Fine decided to lend her passion and expertise to the world of sextech.
Since 2014, Dame Products and its meticulously engineered vibrators have been met with critical and popular acclaim, earning praise in outlets including New York Times, Forbes, Wired, BBC and the Today Show.
Elena
Goodhall
Director of Charitable Giving, Republic Services
Elena Goodhall currently serves as Republic Services’ Director of Charitable Giving. She leads the operation of the Republic Services’ Charitable Foundation and Employee Relief Fund. She oversees the company’s charitable giving grant process and supports the Company’s volunteer activities. She also serves on the leadership team for the Women of Republic Business Resource Group whose mission is to enhance personal and professional growth for Republic’s top female talent.
Elena joined the company in 2004 as an Environmental Manager in Central Ohio. She has advanced through the organization, taking engineering and environmental compliance roles of increasing responsibility. Prior to her current role, she was the Director of Engineering, Field Operations, leading a team providing engineering and environmental compliance expertise to sites across the country.
Before joining Republic, Elena spent 11 years working in the environmental industry, focused on evaluating and cleaning up former hazardous waste sites for the U.S. Army, the State of Michigan, and industrial clients across the country.
Elena holds a Bachelor of Science in Civil Engineering from the University of Michigan, a Master of Hazardous Waste Management from Wayne State University, and a Master of Business Administration from Arizona State University.
Elle
Hall-Coleman
Founder & CEO, Girlfriend's, Budget!
Elle Hall-Coleman is the Founder and C.E.O. of Girlfriend's, Budget! She is also a Personal Finance and Business Coach who helps women from all walks of life enhance their confidence and cash flow with simple money management, mindset, and business strategies.
Featured on Good Morning Texas, VoyageDallas Magazine, voted best in DFW, and named Top 20 Women Financial Blogs on the Web, Elle Hall-Coleman is passionate about helping women budget their way to living a life of abundance.
Angelina
Howard
Product Leader,
Amazon Web Services
Angelina (she/her/hers) is a Product Leader at Amazon Web Services (AWS), the world’s largest cloud provider. She works on the Industry Products team where she leads the team’s electric vehicle charging infrastructure strategy. Angelina is an advocate for inclusive product management and inclusive technology. In 2021, she was the opening speaker for University of Washington’s inaugural Inclusive Product Summit. She is an advisory board member of the University’s Product Management Center.
In addition to her product role, she is the former president and current advisor for Amazon’s Black Employee Network (BEN), an affinity group at Amazon. Angelina has played a critical role in partnering with Amazon’s senior leadership as the company navigates the racial reckoning the United States is facing. She serves as a key partner in working with leadership on how Amazon can help shift the culture to continue to support Black employees and the community – from participating in senior leadership listening circles to facilitating the Courageous Conversations series in the weeks that followed George Floyd’s murder. She led the team of Black employees who guided the company on where to direct $10M in funding for organizations supporting social justice and racial equity, in addition to the subsequent $17M resulting from a highly successful employee match program. Additionally, she led an Amazon Town Hall with Andy Jassy, CEO and President of Amazon, and the former Amazon WW Consumer CEO, Jeff Wilke, to discuss the company’s response to the Black lives matter movement and Amazon’s ongoing commitment to Black employees and communities. Her contributions and initiatives have resulted in grants for Black-owned businesses during COVID-19 as well as a Black Excellence Gala, which provided scholarships to organizations that are dedicated to STEM education. She also is a co-founder of BEN Startup Week – a week-long series of events promoting Black entrepreneurship and innovation. Angelina led the launch of the BEN Scholarship Program which provided students with a $25K scholarship over four years and a BEN mentor, as well as the launch of Rise, an 8-month program that leverages the power of connection, coaching, and informal sponsorship to accelerate the success of future Black leaders at Amazon. In 2020, she was named a Forbes 30 Under 30 2021 honoree and in 2021 she was named a Black Enterprise 40 Under 40 honoree for her work.
Angelina is also a blogger, instructor, speaker, corporate diversity consultant, and co-founder of Spektrem31, a platform and apparel brand launching in 2022 that enables Black in tech professionals to share their unique stories and skills.
Melissa
Ice
Founder & Executive Director, The Net
When Melissa is not at her day job as Founder & Executive Director of The Net, you can find her walking from her house to have dinner off Magnolia Avenue with her family. Melissa has been married to her husband Jamey for 15 years and is mom to 7 year old Rosie and 5 year old Justice, who joined their family through adoption.
After getting a degree in social work from DBU, and traveling overseas on mission trips over a dozen times to places like China, Nepal, Morocco and Ghana, Melissa gained a heart for serving people in poverty. She founded her non-profit, The Net, where they’ve now served over 1300 sex trafficking survivors since 2012. In 2018, The Net launched a social enterprise called Worthy Co, where Melissa serves as Co-Founder & Chief Vision Officer. Worthy Co employs survivors to make beautiful products as a way to provide them with dignified employment and economic freedom.
Outside of The Net, Melissa and her husband are involved in various ventures including being original Co-Founders of a restaurant called BREWED on the Southside of Fort Worth. They also co-owned a mixed-use warehouse and event space called The 4 Eleven with other partners. They launched Casa De Ice in 2020, which is a string of luxury Airbnb’s in Santa Fe, New Mexico. Melissa was named Fort Worth Business Press 40 Under 40, Fort Worth Inc's 400 Most Influential People, and she is also Fort Worth Magazine's Editor's Choice for Best Philanthropist in 2018.
Kelly Ryan
Kegans
Design Writer,
Editor & Stylist
Kelly Ryan Kegans is a 25-year magazine and newspaper industry veteran who specializes in producing home and design stories. Her career includes work as a newspaper reporter for The Dallas Morning News and more than a dozen years in editorial leadership roles while on staff at Better Homes & Gardens and its premium publications. Now based in Minneapolis, Kelly is a contributing field editor, writer, editor, and photo stylist for BH&G, Country Living, HGTV Magazine, and MplsStPaul Magazine, among other publications.
Kelly
Klingaman
Founder & Financial Planner, Kelly Klingaman Financial Planning
Kelly provides ongoing financial planning and investment management to busy professional women and dual-career families in their early to mid-career, particularly those working in the finance and tech industries or receiving equity compensation.
Before starting her financial planning practice, Kelly spent 11 years in investment management at Dimensional Fund Advisors, most recently as a Vice President on the sales team.
She enjoys helping clients navigate their high-income years and learn how to live a great life using money as a tool. She lives in Austin with her husband and two children.
Mary Kathryn
LeMaster
Legally Blind Visionary,
Breathe Big
Mary Kathryn “MK” LeMaster, an Accessibility Director, Inclusion Strategist, and Meditation Teacher leads businesses and foundations to make their places and spaces accessible for someone with a visual impairment. She is one of the twelve million VIP’s (visually impaired people) in the United States and wants more for herself and her growing community. She reminds the sighted world that Blindness is a spectrum and dismantles blind disability stereotypes as she moves through life with #Sugar, her white mobility cane. "I share my story to normalize blind lives so whoever gets diagnosed tomorrow will know life is not over"
Meditation has been a huge refuge for her and she weaves mindful techniques in all of her programs. "The slower we move, the more we can feel our own experience and see and hear someone else's story". In her Lunch and Unlearn workshops and Eye to Eye staff trainings, Mary Kathryn teaches her top accessibility strategies and experiential techniques promoting inclusion.
Mary Kathryn is also President of EYE SEE HOU, Houston’s local non profit supporting the visually impaired and blind community. Eye See Hou hosts a social once a month for the group to connect, talk about real life experiences and share resources to ease this difficult road. The group was born out of the founders own needs to find support while navigating life while losing sight. The ESH website is one of Houston’s only sites that hosts all things related to Vision Health and Wellness. This Texas based group is on a mission to make life easier for their community.
Amelia
McBride
Journalist,
Well+Good
Amelia McBride is a Cuban-American journalist and editor based in New York City with over 8 years of digital writing experience. Amelia currently writes for Well+Good, a trendsetting digital publication that focuses on all aspects of health and wellness. There, she researches and writes stories revolving around topics like travel, beauty, mental health, and relationships.
Prior to her role at Well+Good, Amelia wrote engaging copy for Chicks N’ Kicks Daily, a WOC-owned digital publication centered on sneaker culture, fashion, and women’s empowerment. There, she worked closely with brands like Jordan and adidas to cover new product releases and campaign launches.
Amelia earned her bachelor’s degree in print and digital news from the Mayborn School of Journalism at the University of North Texas. Outside of the newsroom, she enjoys weight lifting, thrifting, and going to concerts.
Pilar
Mera
Director, Diversity, Equity & Inclusion, NBCUniversal
Pilar Mera is the Global Director of Diversity, Equity & Inclusion at NBCUniversal leading their Employee Resource Groups – a footprint of over 225 leaders, 135 chapters, 25 locations and more than 12,000 members.
A seasoned marketer for leading brands in the media and entertainment industries, she was formerly the Director of Trade Marketing for NBCUniversal’s Global Advertising & Partnerships division. In this role, she developed go-to-market plans and first-in-class client experiences for NBCUniversal’s One Platform portfolio (SKY, NBC, & Telemundo) and the Hispanic & Cable Entertainment Groups.
In 2021, Negocios Now recognized Pilar for her strategic leadership as a Latinos 40 under 40 recipient.
Pilar is a proud alum of the 2021 Mujeres de HACE and the 2020-21 Advertising Club of NY imPART Women’s Fellowship executive leadership programs. In 2018, she also won participation in Comcast’s Know Your Value (KYV) summit in San Francisco, CA out of 700 applicants as well as Johnson & Johnson’s Human Performance Institute program out of over 100 competitors in Orlando, FL.
Pilar also sits on the Equity, Inclusion & Belonging Committee of She Runs It where she mentors early career professionals. In 2020, she was nominated for the prestigious ADCOLOR Change Agent Award for her community impact. She also served on the Associate Board of The HOPE Program, an organization that empowers New Yorkers to build sustainable futures through training, jobs, and support for career advancement.
Prior to joining NBCUniversal in 2014, Pilar led strategic recommendation for consumer campaigns that drove awareness and sale of HBO’s award-winning home entertainment releases including Game of Thrones in the U.S. and international markets.
That same year, she entered public diplomacy when she was tapped as a Hispanic Leader by the United States – Spain Council to strengthen bilateral relations across media, education, and government organizations between the two countries.
Pilar began her career at Paramount, where she focused on affiliate and retail business development strategies for Nickelodeon.
She earned a BS in Marketing and International Business from NYU’s Stern School of Business and has returned for the past 5 years to deliver her staple SternTalk to the undergraduate class. Pilar has an MBA from Fordham’s Gabelli School of Business in Management and Marketing.
Pilar shares her passion for soccer with her dad, Orlando, and together they have experienced the past three FIFA World Cup games in Qatar, Brazil, and Russia. She currently lives in Nutley, New Jersey and is a proud aunt to Noah, Hannah, Leo, and Isabella.
Tonia
Misvaer
CEO,
Erin Condren
Tonia Misvaer was appointed Chief Executive Officer of Erin Condren in late 2019. As CEO, Tonia spearheads the strategic direction of the company while upholding the brand’s core values including a culture of innovation, community, and philanthropy. She is focused on accelerating business growth, driving product and category innovation, and positioning the brand for long-term success.
Under Tonia’s leadership, the brand was propelled successfully through a global pandemic and re-accelerated year-over-year company growth. She also repositioned the brand’s business model and accelerated the company’s vertical integration expansion to continue the brand’s vision of creating thoughtful, intentional products that make room for joy and capture the power of organization.
Tonia is committed to fostering a human-centric organization that puts people first while continuing the company’s emphasis on philanthropy that has long been intertwined within the brand’s DNA and purpose.
Tonia previously served as Chief of Product & Brand Strategy at Erin Condren and has over two decades of experience as a product developer and creative strategist. Prior to joining Erin Condren, Tonia served as Head of New Product Design for Minted and Founder & Managing Partner of a creative agency focusing on on-demand stationery product development. She has a B.S. in English Education from North Dakota State University and a J.D. from Mitchell Hamline School of Law.
Tamra
Nicole
Founder & Lead Stylist, Tamra Nicole Styling Agency
Tamra Nicole is the Founder and lead Stylist of Tamra Nicole Styling Agency. She serves as a Fashion Stylist, Image Consultant and Custom Clothier. Tamra is originally from Houston, TX (Katy to be exact) but currently resides in Dallas, TX. Tamra first got bit by the Fashion Bug while working as an assistant to Tameka Raymond in Atlanta, GA. While working for Tameka, Tamra assisted in helping to prepare the logistics of the Fashion Wardrobe for Usher Raymond’s “Here I Stand” album.
Soon after this experience Tamra decided to return to school to learn more about the business of Fashion. She packed her bags and set out on a dream to conquer New York. Tamra attended Parsons The New School for Design where she studied Fashion Marketing. While at Parsons, Tamra had the opportunity to travel to London to study at the University of Westminster and work at House of Fraser as an intern. She also interned at Barneys New York while in her last semester at Parsons.
After graduation from Parsons, Tamra found herself at the one and only Bergdorf Goodman. While at Bergdorf she started her career as an Assistant to the #4 Associate in the store, helping to bring $7M to her superior. She was promoted after her 1st year of being an Assistant to a Personal Shopper on 5F, the store’s Contemporary floor which compares highly to legendary Barney’s CO-OP and Bloomingdale’s Contemporary department. While she enjoyed her time very much at Bergdorf and learned many life lessons from her time in New York City, Tamra was ready to return to her beloved Texas!
In October 2013, Tamra transitioned back to Texas choosing Dallas to be her home. Dallas is considered to be the Fashion Capitol of Texas so it was only fitting that she found herself there. Before setting out on her own Tamra styled clients at Neiman Marcus & Nordstrom Trunk Club. Tamra even had the opportunity to work with Nike and the Dallas Cowboys for a jersey launch for Women and appeared on WFAA’s Good Morning Texas on a live TV segment about the collaboration.
Tamra has always dreamt of starting a business in Texas, even back when she studied Public Relations at Howard University in Washington, DC. She is a true Texan and has so much pride for her home state. She knew that if she could combine her love for Fashion and Texas the world would see what she has always known to be true. There is more then enough potential in Texas!
In November 2020, Tamra decided to start her Styling Agency where she assists clients with their shopping needs via in-person or virtual shopping, organizes their closets, creates lookbooks, makes custom clothing for Men and Women, performs workshops on attire for corporate environments and much more. Please follow her on www.tamranicole.com for more info on her company and follow her on all socials @styledbytamranicole. Tamra believes that through clothing she makes her client’s inner light shine bright!
Dr. Garica
Sanford
Clinical Psychologist
Dr. Sanford works from the belief that authentically vulnerable self-reflective relationships with ourselves and others cultivates whole-person wellness. Trained as a clinical psychologist, Dr. Sanford partners with clients to increase insight, attunement, and self-compassion as they seek understanding and transformation that deepens relational connection. Dr. Sanford has extensive experience providing therapy, psychological assessment and consultation for children, adolescents, couples, and families. Her training in interpersonal and cognitive-behavioral theories, complex trauma, complicated familial systems and emotionally focused couples therapy has allowed her to work efficiently with diverse clients. In addition to her role as a licensed psychologist, Dr. Sanford provides executive coaching to powerful, high-achieving leaders committed to impacting community and social change. As an executive coach, Dr. Sanford creates space for clients to explore personal, professional and organizational development as they journey to embody integral and whole-person leadership. Collaboration, self-reflection, and continuous learning are foundational aspects of her practice as a leader, licensed psychologist, and executive coach.
Farah
Sharghi
Director of Recruiting and Human Resources, Dil Mil
Farah is the Director of Recruiting and Human Resources at Dil Mil, a South Asian dating app based in San Francisco. She has worked as a technical recruiter at a variety of companies, including Google, Lyft, Uber, TikTok, and The New York Times and she has a fast-growing social media platform where she shares her best job hunting and interviewing techniques, lesser known advice that really works like how to use Ai, how to enhance your online resume to stand out on LinkedIn and other job sites, and how to spot red flags when interviewing for a position, signs you should NOT work there.
Ally
Sloway
Social Media Editor, Garden & Gun Magazine
Ally Sloway is a social media savant, currently based in Charleston, South Carolina, as the social media editor at Garden & Gun Magazine. With 10+ years of experience in broadcast journalism and video production, she's found solace in the chaotic world that is the Metaverse.
In addition to overseeing all of the magazine's social channels, she runs their Back Porch Sessions, which entail concerts in the G&G offices that are broadcast out for their followers.
Most recently, Ally founded a group called Charleston Creatives, which links the creative community in Charleston, from photographers to PR teams to marketing professionals, for both online discussions and in-person happy hours.
Veronica
Torres Hazley
CEO,
Torres Hazley Enterprise
Veronica Torres Hazley is the CEO of Torres Hazley Enterprise. A collective bringing community and well-being to life. Her portfolio includes V12 Yoga Studio, Workplace Fit Co, RedBird Rising and self Care brand, Healthy Latina Lifestyle. Veronica has expanded her reach with her consultant practice that ties her last 25 years of experience in several capacities that include: community development, customer service, event production, content curation, cause marketing and wellness.
Prior to leading Torres Hazley Enterprise full time, Veronica served as the Chief Impact Officer with ISP Creative, an Irving based Creative House. Veronica also spent 17 years with VisitDallas that include working in Diversity, Equity and Inclusion, Digital Marketing and Branding and most recently as the Director of Experience. Her role with VisitDallas had a strong focus on developing partnerships in the local Dallas community. She oversaw membership programs and customized corporate partnerships. Veronica also spent her early career with Interncontinental Hotel Group in several leadership roles that included, event curation, sales, and human resources.
Veronica is a graduate of Johnson and Wales University with a degree in Hotel and Restaurant Management. She also pursued her degree in Business Administration at the University of Texas at Dallas. She currently serves on the ForOakcliff board, Grant Halliburton and is an active member of Hispanic 100.
Veronica is also the founder of Hey Chica! By Healthy Latina Lifestyle- a Latina Leadership Collective. A movement for chicas looking to collaborate with their fellow community leaders, advocates, and influencers to curate their dream goals with passion and gusto!
Our Partners - Past and Present
Join The Journey
Vip Package
$675 Early Bird Rate
Go Getter Rate (July 1 - August 30): $700
Self Starter Rate (September 1 - October 7): $750
October 7, 2024
River Crest
1501 Western Ave
Fort Worth TX 76107
Includes:
-
Invitation to the Speaker and VIP Reception on Monday, October 7th.
Enjoy a beautiful reception with other fierce women. This is your opportunity to meet and mingle in an intimate environment with other attendees as well as the thoughtfully-curated group of speakers and brand partners. - A special personalized VIP gift
-
Private Meet and Greet with the Keynote Speaker.
Spend a few moments in an intimate setting with the day's keynote speaker. Step away with a new connection and a keepsake photo, provided by Fierce Lab, of this special moment.
Plus, as a VIP ticket holder, you'll enjoy all the benefits found in the General Admission package.
*Details subject to change. The deadline to purchase a ticket at the Early Bird rate is Sunday, June 30 at 11:59 PM CT.
Fierce Package
$250 Early Bird Rate
Go Getter Rate (July 1 - August 30): $300
Self Starter Rate (September 1 - October 7): $350
October 7, 2024
River Crest
1501 Western Ave
Fort Worth TX 76107
Includes:
- Intimate panel discussions and workshops with women leading the way in the areas of Career Development, Financial Intelligence, Mental Health + Self-Care and Risk Taking
- Exclusive keynote speaker presentations discussing their paths and how we can all be our best selves
- Great networking opportunities with other Fierce Lab women including attendees, speakers, workshop hosts and partners
- Interact with brand partners through fun and engaging activations and interactive touchpoints
- Access to the Fierce Lab LIVE Attendee List through the FREE Fierce Lab app
- Exciting swag exclusive to Fierce Lab LIVE valued at over $75
- Lunch and Happy Hour
*Details subject to change. The deadline to purchase a ticket at the Early Bird rate is Sunday, June 30 at 11:59 PM CT.
Get The Download
Who Is Fierce Lab For?
Fierce Lab is for the woman looking to level up at work and in life. If you're looking to be inspired, learn from experts, connect with your community, and challenge yourself to grow, Fierce Lab is for you.
How Can I Contact The Organizer With Any Questions?
We're available at info@fierce-lab.com to address any questions or concerns.
Tickets
Will You Sell Tickets At The Door?
No. All tickets must be purchased ahead of time using the ticket link.
Do I Need To Print My Ticket In Advance?
We will be able to scan the ticket on your phone for entry or can verify using your government-issued photo ID.
I Can’t Find My Reservation Email, Can I Still Come?
Yes, we captured your name and information when you purchased your ticket, but be sure to have your government-issued photo ID handy.
Can I Return/Sell My Ticket?
In the event that you cannot make the event, tickets can be transferred to next year’s event. However, we do not offer refunds. Please email info@fierce-lab.com to start the transfer request process. We do not allow third party ticket resale.
I Have A Promo Code For Fierce Lab. How Do I Apply It?
When purchasing your ticket on the site, there is a place to enter a promo code. Type in your promo code and click "apply." If you do not click apply, the discount will not be taken at checkout. So don't miss this step!
The Day
What Do I Need To Bring With Me?
Please bring a government-issued photo ID. You may also want to bring some business cards!
What Is The Address For My Uber/Lyft Drop Off?
1501 Western Avenue, Fort Worth TX 76107
Where Do I Park?
Complimentary valet parking is available. You may also self park in the surface lot in front of River Crest.
Will There Be Food?
Yes! A full lunch and happy hour bites are included in your ticket price. Beverages and light snacks will be available throughout the day.
I Have A Food Allergy, How Can I Make Sure There Is Safe Food For Me?
Please email info@fierce-lab.com with details.
What Do I Wear To Fierce Lab?
Dress to impress, but be comfortable! You will be sitting and standing throughout the event. Some venues may get chilly so a sweater may be needed.
Do I Need To Stay All Day?
While it is not mandatory for attendees to stay all day, we certainly recommend staying throughout the entire event so that you get the most out of Fierce Lab LIVE.
Partner With Us
Interested In Partnering With Us?
We seek to create fully-integrated partnership packages that expose your brand to our passionate community through unique activations.
Fierce Lab offers a wide range of partnership opportunities across a variety of channels - live events, social media, editorial, corporate engagement, and more!
Interested in learning more? Reach out to paige@tarawilson.com.
Do You Offer Influencer Collaborations with Fierce Lab Live?
Yes! If you're interested in collaborating with us, please reach out to paige@tarawilson.com.
I Am A Member Of The Media, How Can I Get In Touch With Fierce Lab?
Please direct all media inquiries to paige@tarawilson.com.