
Fierce Lab
College Tour
March 06, 2025
The University of Texas at San Antonio
North Paseo Building 5.140
Blaze Toward Your Future
Join the Fierce Lab College Tour and jumpstart your career. Dive into a full day of inspired discussion with leaders who have lived and learned, while gathering essential tools to navigate the professional landscape on your own terms. From sessions on career development and financial intelligence to mental wellness and risk taking, you'll leave with what you need to be career-ready on Day One.
The Fierce Lab College Tour, with female empowerment at its core, is FREE to attend and open to ALL students.
Discover The Impact
Listen. Interact. Explore.
We’re gathering strong women with unique stories.
They’ve been there, done that, and are willing to share what worked—and what didn’t. Check back for more speaker announcements soon.

Ashleigh
Barrera
Personal Banking Officer and Frost Community Representative, Frost Bank
Ashleigh Barrera is a Personal Banking Officer and Frost Community Representative at Frost Bank. In her position she partners with the Community Reinvestment Act (CRA) team to increase awareness of Frost and financial services throughout local communities. She facilitates financial literacy for consumers ranging from school-age students to senior citizens in the Greater San Antonio area. She also actively participates in numerous community outreach programs as part of the Frost for Good employee team.
Ashleigh has been with Frost for almost 4 years. She is a graduate of Texas A&M University-Corpus Christi, earning her Bachelor and Master of Business Administration. When not working, Ashleigh enjoys going to the gym or spending her evening watching the Spurs.

Nicole
Beebe, Ph.D.
Melvin Lachman Endowed Chair, Professor, Information Systems and Cyber Security
Nicole L. Beebe holds a Ph.D. in business administration with a concentration in information technology from The University of Texas at San Antonio, an MS in criminal justice from Georgia State University and a BS in electrical engineering from Michigan Technological University. She has over twenty years of industry, academic and government experience in cybersecurity and digital forensics. She was a computer crime investigator for the U.S. Air Force Office of Special Investigations from 1998-2007. She was a Certified Information Systems Security Professional (CISSP) for nearly two decades, was a licensed private investigator in the state of Texas to conduct digital forensic investigations and provide court testimony and held three professional certifications in digital forensics (CCFP, EnCE, ACE) for many years.
Her research interests relate to cybersecurity, cyber analytics, and digital forensics, with applications to insider threat, Internet of Things, threat hunting, and quantum computing. She has received $14 million in research funding since 2013 from the National Science Foundation, the U.S. Department of Homeland Security, the Department of Defense, and various industry partners, and her publications have appeared in venues including USENIX Security, IEEE Internet of Things Journal, Journal of Parallel and Distributed Computing, IEEE Transactions on Information Forensics and Security, and Communications of the ACM.
Professor Beebe serves as an Associate Editor for the journal Computers & Security and annually on several top-tier, international digital forensics conferences. She is a senior member of both IEEE and the ACM, and is a member of the Association for Information Systems and the American Academy of Forensic Sciences’ Digital and Multimedia Sciences section, as well as a senior fellow of the Information Systems Security Association.

Paige
Bransfield
Director of Event Production, Tara Wilson Agency
With over a decade of event production and partnership services success, Paige Bransfield joined the Tara Wilson Agency in 2023 as the Director of Event Production.
Bransfield manages leading a team of event producers focused on delivering client projects from idea to execution across a variety of industries. Hegedus came to Tara Wilson Agency with a variety of experiential and strategy experience in the sports and entertainment industry. She previously served in leadership roles at Spartan Races, Front Office Sports, and Minor League Baseball.
In 2023, Bransfield was a recipient of the 1,000 Dreams Fund ElevateHER Award. In 2019, she was a recipient of the Front Office Sports Rising 25 Award.
Bransfield is a Houston, Texas native. She received her Bachelor of Arts in journalism: public relations and advertising from the University of Arkansas. Hegedus currently resides in Lakeland, Florida with her husband, Peter and dog, Brewer.

Mindy
Corr
VP & General Manager, Spurs Sports & Entertainment
Mindy Corr joined Spurs Sports & Entertainment (SS&E) in May 2015 and currently serves as Vice President and General Manager. In this role, she oversees the overall management, profitability, promotion, and operation of the Frost Bank Center and its events. SS&E’s portfolio includes the San Antonio Spurs (NBA), Frost Bank Center, Toyota Field, San Antonio FC (USL), Spurs Give, and the Austin Spurs (NBA G League).
Since joining SS&E, Mindy has held multiple leadership roles. She started as the Director of Event Services and later served as Associate Vice President and Assistant General Manager, overseeing the Frost Bank Center’s day-to-day operations. Before joining SS&E, she was the Director of Operations at the 16,000-seat XL Center under Spectra Venue Management. She also held key positions at the Chesapeake Energy Arena and Cox Convention Center, home to the NBA’s Oklahoma City Thunder and the former Oklahoma City Barons (AHL affiliate to the Edmonton Oilers).
Mindy’s background spans large-scale event production and venue operations. As an Event Production and Logistics Manager for the United States Bowling Congress, she played a pivotal role in creating marquee events such as the 2011 US Women’s Open at AT&T Stadium and the 2010 USBC Women’s Championship in El Paso, TX—winner of the 2010 Sports Travel Award for Best Amateur Sports Event Series or Circuit. Earlier in her career, she contributed to the grand opening of the American Bank Center in Corpus Christi, TX, and managed ice rink operations at the Mullins Center at the University of Massachusetts Amherst.
Mindy holds a Bachelor’s degree in Sports Management and Marketing from the University of Massachusetts Amherst, member of the Leadership of San Antonio Class of 47, and earned her IAVM Certified Venue Professional (CVP) designation in 2018.

Jennifer
Newell
Founder & CEO, Betty’s Co
You might say Betty’s Co. found Jennifer. At the age of 17, she was diagnosed with premature ovarian failure, sending her as an infertile person to solo-navigate a space in healthcare that revealed a massive care gap. From starting their periods up to pregnancy planning, younger women simply were not getting care. Nearly 20 years after her diagnosis, women’s healthcare looked very much the same. So, Jennifer set out to create the change needed.
Betty’s Co. embodies both Jennifer’s personal journey as a patient and her extensive professional background. Throughout her decade-long tenure with healthcare consulting and technology firm, the Advisory Board, and its sister company in higher education, EAB, Jennifer excelled in building and leading high-performing teams in business development, content creation, and product marketing.
Program Agenda
Check-In & Networking
Your Fierce Future Starts Here
Welcome by Tara Wilson, Fierce Lab Founder
Creating your Financial Foundation
Workshop with Ashleigh Barrera, Personal Banking Officer and Frost Community Representative, Frost Bank
Find Your Fierce
Workshop with Tara Wilson, Fierce Lab Founder
Closing Remarks
With Tara Wilson, Founder of Fierce Lab
Schedule is subject to change.
Our Partners Help You Shine
Supporting Partners

Betty’s is a women’s health company for women+ in their teens and twenties. We provide the care they need from period until pregnancy, with a vision to normalize “women’s health” for younger women+. Our care includes gynecology, mental health, and wellness. We aim to be the most present and convenient option for care. So, we provide both telehealth and in-person care through a customized experience designed to meet young women’s needs.

Fierce Moment Partners

With nearly $50 billion in assets, Frost is one of the 50 largest U.S. banks and provides banking, investments and insurance services to businesses and individuals across Texas. For more information, visit www.frostbank.com.
Jumpstart Your Career

Fierce Lab is an empowerment platform dedicated to helping women own their future. We believe knowledge is our strength and community our champion, which is why we curate personal and informative content to help courageous people blaze a bold path forward.
By providing access to on-demand resources, and the diverse experiences of individuals who have lived and learned, we’re creating a world where women and our allies can access tools to realize our greatest potential.
Build Community

Fierce Lab welcomes participants from all walks of life, regardless of race, color, religion, gender, sexual orientation and physical or mental disability, in the hopes of fostering a supportive and inclusive community committed to personal growth and positive experiences.
Get The Scoop
Contact
How Can I Contact The Organizer With Any Questions?
We're available at info@fierce-lab.com to address any questions or concerns.
I Am A Member Of The Media, How Can I Get In Touch With Fierce Lab?
Please direct all media inquiries to Paige Hegedus at paige@tarawilson.com.
Attendees
Who Is The Fierce Lab College Tour For?
Fierce Lab is for any college student looking to level up at work and in life. If you're looking to be inspired, learn from experts, connect with your community, and challenge yourself to grow, Fierce Lab is for you.
Is Fierce Lab Only for Female Students?
No! We welcome students of all genders to attend our event. While our content is tailored from a woman’s perspective, everyone will walk away with valuable career and life advice, will engage in professional development activities such as workshops and networking opportunities, and will gain new skills to boost their confidence.
Registration
Is there a fee to attend the event?
No! The Fierce Lab College Tour is free for all current students, faculty, and recent alumni at participating campuses.
Is registering for the event mandatory?
Yes! We require all students to register for the event.
Event Day
Where is the event being held at the University of Texas?
Check back for location details.
Where Do I Park?
Check back for parking details.
Do I have to attend the whole day?
No! We understand a college student’s day is very busy. If you can stay the whole day, we’d love to have you. If not, feel free to pop in and out throughout the day as your schedule allows. You are still required to register regardless of how many sessions you plan to attend.
Do I Need To Print My Ticket In Advance?
We will be able to scan the ticket on your phone for entry or can verify using your government-issued photo ID.
I Can’t Find My Reservation Email, Can I Still Come?
Yes, we captured your name and information when you purchased your ticket, but be sure to have your government-issued photo ID handy.
What Do I Need To Bring With Me?
Please bring a government-issued photo ID. You may also want to bring some resumes and/or business cards!
Will There Be Food?
Yes. Make sure to check your campuses’ program schedule to confirm which stops include coffee/breakfast and lunch.
I Have A Food Allergy, How Can I Make Sure There Is Safe Food For Me?
Please email info@fierce-lab.com with details.
What Do I Wear To Fierce Lab?
Dress to impress, but be comfortable! You will be sitting and standing throughout the event. Some venues may get chilly so a sweater may be needed.
Partner With Us
Are You A College/University Who Is Interested In Fierce Lab Coming To Your Campus?
We are actively scheduling tour stops for the Spring and Fall of 2025.
If you are interested in learning more, reach out to Paige Hegedus at paige@tarawilson.com.
Are You A Brand Who Is Interested In Partnering With Us?
We seek to create fully-integrated partnership packages that expose your brand to our passionate community through unique activations. Fierce Lab offers a wide range of partnership opportunities across a variety of channels - live events, social media, editorial, corporate engagement, and more!
Interested in learning more? Reach out to Paige Hegedus at paige@tarawilson.com.
Do You Offer Influencer Collaborations with Fierce Lab Live?
Yes! If you're interested in collaborating with us, please reach out to Paige Hegedus at paige@tarawilson.com.