Sierra is a strategic product marketing leader with an extensive background in driving high-impact strategy for organizations across multiple verticals such as big tech, SaaS startups, fintech, hospitality, and higher education. Sierra has her MBA from American University with a specialization in Strategy and Innovation, holds a Women in Leadership Graduate Certificate from Cornell University, and has her undergraduate degree from the University of Central Florida. In her free time, Sierra serves as a mentor for young women entering the workforce and loves to paint, golf and solo-travel!

Francesca (Chessie) Lockhart is the Cybersecurity Clinic Program Lead at the Strauss Center for International Security and Law, a program which trains UT students in cybersecurity and deploys them to provide free cyber services to small businesses, nonprofits, and public entities in Texas. Before joining the Strauss Center, she managed homeland security intelligence programs for the State of Texas. She graduated from UT with dual degrees in Government and Plan II Honors.

Rebecca Otto is an accomplished talent manager and marketing strategist with over 18 years of experience in the sports industry. As the Founder and CEO of The RKO Group, she empowers professional athletes and businesses to maximize their potential through customized talent management and strategic marketing solutions.

Rebecca has worked extensively in talent management, social media strategy, sponsorship development, crisis management, and content marketing. Prior to founding The RKO Group, she served as Vice President of Talent Marketing and Media at Wasserman, where she led content strategies and branded partnerships for over 100 NFL clients, generating millions in revenue. Her extensive network and negotiation skills have forged partnerships with top media companies like Amazon Prime, Netflix, ESPN, and Warner Brothers Discovery, securing over $11 million in content and marketing deals.

Throughout her career, Rebecca has managed PR and media relations for high-profile NFL athletes, securing book deals, media appearances, and event-based marketing opportunities with national outlets including NFL Network, ESPN, and GQ Sports. Her expertise in creative strategy and execution has helped elevate the personal brands of many of the biggest names in sports.

Rebecca holds a Bachelor of Science in Public Relations from the University of Texas at Austin and serves on the Advisory Council for the university’s Center for Sports Communication and Media. Her insight into talent management, content creation, and strategic PR makes her a sought-after speaker for events related to sports, entertainment, and business.

Emily Reagan is a senior marketing and communications leaders with more than 25 years’ experience across multiple industries, including higher education, consumer retail and brand, and business-to-business services. She currently leads marketing for the University of Texas at Austin, responsible for driving awareness and perception for the University’s brand and impact through effective marketing strategies, messaging and storytelling across paid, earned, owned and social campaigns. Since joining UT Austin in 2018, she has served as the University’s Vice President (VP) for Marketing and Communications as well as Chief Marketing Officer for the McCombs School of Business.

Prior to UT, Emily was Senior Vice President (SVP) of Integrated Marketing at Bazaarvoice, a marketing services company based in Austin. In this role she was responsible for brand management and thought leadership as well as managing paid, earned, and owned marketing channels to drive awareness and demand for the global business. During her 6-year tenure at Bazaarvoice she was also Vice President of Lifecycle Marketing and Director of Demand Generation.

She began her career in Dallas in a Public Relations role at EDS (now an HP company) and proceeded to grow her responsibilities in marketing communications and sales support before heading to graduate school. Following her MBA, she worked in Los Angeles and San Francisco as a senior strategy consultant for Viant, an e-business consultancy, working with clients such as Sony Pictures and Kinkos to build and execute their digital strategy. She then held numerous leadership roles in marketing at TXU Energy, RadioShack, and Guitar Center, Inc. Emily was also SVP, Group Account Director and VP of Strategy and Insights for WPP-owned agency Wunderman DC, where she led accounts such as AARP, Audi of America, and Procter and Gamble.

Emily earned her MBA from The University of Texas at Austin’s McCombs School of Business and a BA in Journalism from Southern Methodist University. Emily is also prior chair of the McCombs MBA Advisory Board and of Hands on DC, an all-volunteer organization committed to improving the physical learning environment in Washington, DC’s public schools.

Valerie Schmitt is a learning and development leader with over 17 years of experience in building and implementing scalable training content programs, employee engagement initiatives and dynamic events to increase sales, build leaders and define the brand for both internal and external audiences across large organizations.

Valerie holds a Masters in Industrial Organizational Psychology, is knowledgeable on adult learning principles and how to execute through remote learning methods. She is currently the Senior Manager of Learning Content Strategy at Samsung and lives in Frisco, TX with her husband, two children and dogs.

At 19 years old, Savannah Sullivan started working for Erin Condren as a sales associate when their Austin Flagship store first opened. 6 years later through her hard work, passion for planning, and educating others on how to get organized, she is now their Social Media Creator and Coordinator. Her role in the company has been very versatile over the years. One day you might find Savannah designing new planner covers and the next you might find her filming and editing their next social media hit. Savanah graduated from Texas State University in the spring of 2020 with a degree in Marketing, and she is so happy she gets to use that degree every day. Savannah understands the importance of work-life balance so when she isn’t creating fun and educational content for Erin Condren, you can find her hosting book clubs and using her professional planning skills to create itineraries for all her international adventures.